Pluto TV global brand campaign starring Drew Barrymore. The all-new "Stream Now. Pay Never." campaign features three unique commercial spots highlighting the streaming service’s frictionless no strings attached approach to accessing fan-favorite programming and entertainment. Supported by a strategic campaign that ran across out-of-home, linear, social and digital platforms.
"DREWSDAY" is one of the social and on-air promotional tie-ins to the whole campaign.
Hero looks
![](https://cdn.myportfolio.com/527a89b8-1f13-4dcc-8b0b-5df3b2712f22/bf2fa2e8-3c5c-4893-8da8-f7d84a04fa7b_rw_1920.png?h=e0b914841199824b53647ebe2c752aaa)
![](https://cdn.myportfolio.com/527a89b8-1f13-4dcc-8b0b-5df3b2712f22/6f7cd03f-f4be-4baa-970c-7796dbca510e_rw_1920.png?h=3e0e4c73a58815f1b807bab3acbde520)
![](https://cdn.myportfolio.com/527a89b8-1f13-4dcc-8b0b-5df3b2712f22/beaadb3c-b329-4fde-9b60-3e00feed508e_rw_1920.png?h=5f1ac55843658360aa453600e747d481)
Promos + Campaign elements
![](https://cdn.myportfolio.com/527a89b8-1f13-4dcc-8b0b-5df3b2712f22/d2df1eb0-6283-4cdb-8a09-18ea507101f3_rw_1920.png?h=f561673352f39dd8da234af0f9736987)
![](https://cdn.myportfolio.com/527a89b8-1f13-4dcc-8b0b-5df3b2712f22/3c7d1e2b-59ce-44dc-9626-f123344fb6e2_rw_1920.png?h=d76b621ccc6372217f9fa4296a4e8b78)
![](https://cdn.myportfolio.com/527a89b8-1f13-4dcc-8b0b-5df3b2712f22/66e74a29-baff-4102-a9ac-3908852b131d_rw_1920.png?h=71c2083016b404a59f1eb68d46efc04c)
![](https://cdn.myportfolio.com/527a89b8-1f13-4dcc-8b0b-5df3b2712f22/409cc45e-29c2-42ad-9fec-f5c103cd78d9_rw_1920.png?h=c47c70422d8fa5d13df993d4cdd50972)
Social + fan engagement elements
![](https://cdn.myportfolio.com/527a89b8-1f13-4dcc-8b0b-5df3b2712f22/76c57887-f1bd-44a7-8f46-f2063be4eefe_rw_1920.png?h=e3034f5b6dae61d68b63db9e268098ef)
![](https://cdn.myportfolio.com/527a89b8-1f13-4dcc-8b0b-5df3b2712f22/fe1d46e9-730b-4338-b003-950483ca12e4_rw_1200.png?h=7d01738a8fdf69c55e498da6388771b8)
![](https://cdn.myportfolio.com/527a89b8-1f13-4dcc-8b0b-5df3b2712f22/b73bad6b-4814-4579-b3a9-7732256f4178_rw_1200.png?h=ff804efbd523f72457e04ef86b949f20)
![](https://cdn.myportfolio.com/527a89b8-1f13-4dcc-8b0b-5df3b2712f22/da4a963a-17fc-48a2-be32-704639e0d32f_rw_1200.png?h=6941e9f029dd134c4fc24f6f31502ce4)
![](https://cdn.myportfolio.com/527a89b8-1f13-4dcc-8b0b-5df3b2712f22/7e2eeb38-915a-46da-9403-8860448b8073_rw_1200.png?h=6afb952c3ea371480d9350013b348edb)
![](https://cdn.myportfolio.com/527a89b8-1f13-4dcc-8b0b-5df3b2712f22/3b6d3d25-289f-48d1-a20a-6f9af4068939_rw_1920.png?h=45ea0161a52da78d5ecc6ce52186ed36)
![](https://cdn.myportfolio.com/527a89b8-1f13-4dcc-8b0b-5df3b2712f22/980a3f7e-e32d-4123-a458-b4bbb7dae86e_rw_1920.png?h=c640955aa7c325a2e16da6dd01e17996)
![](https://cdn.myportfolio.com/527a89b8-1f13-4dcc-8b0b-5df3b2712f22/b1132e77-5dee-4732-94c0-80d2a83fab4a_rw_1920.png?h=b85995f0cdadd69c688d321faf25e8dd)
![](https://cdn.myportfolio.com/527a89b8-1f13-4dcc-8b0b-5df3b2712f22/14292a1c-169f-44bb-8b59-079ffb0af99e_rw_1920.png?h=4b4900ab15d8069c6f11d0266c6e2092)