Pluto TV global brand campaign starring Drew Barrymore. The all-new "Stream Now. Pay Never." campaign features three unique commercial spots highlighting the streaming service’s frictionless no strings attached approach to accessing fan-favorite programming and entertainment. Supported by a strategic campaign that ran across out-of-home, linear, social and digital platforms.
"DREWSDAY" is one of the social and on-air promotional tie-ins to the whole campaign.
Promos + Campaign elements
Social + fan engagement elements